Issue #7: Why business schools should teach that sales and not knowledge is truly the new superpower for business people
The best sales teams know that customers respond to value more than anything else!
Welcome to Issue #7 of Samuel’s Newsletter - You Can Be Full of Power
Numerous studies have shown that emotions have a significant impact on purchasing behaviours.
In fact, emotions are often the primary drivers of such behaviours.
Identifying the areas of a corporation's operations that yield its revenue does not require a genius. The teams that have marketing and sales ingrained in their DNA (and can quickly learn these skills) are the ones that are most likely to succeed.
Sales and distribution are still the most undervalued skillsets
While it is true that other contributing skills, such as product and agency, as well as team strength, are important for early stage firms or startups, they are not the most essential factors.
Sales, Marketing, and Distribution on the other hand, are crucial for success.
The ability to sell whatever product a company offers, and get it into the consumers hands is at the foundation of its glory. With strong sales skills, a company can achieve great success and secure its place in the market. I can’t think of anything else.
It's a real simple choice to make; follow the money money (which is the driver for continued existence - bills gotta be paid huh), build relation…
Next week, we’ll continue to expand on more thoughts including:
The 5 Things to Give Up in 2024 – As you step into this month, it's time to shed the weights that hold you back and embrace the path to personal growth
How Creators and Founders can Find Meaning for what they do – by addressing the Linkage between Procrastination, Motivation, and the Allure of Shiny Toy Syndrome!
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